5 min
Open weights model licences: what Mistral Large 4 means for marketing teams
An open weights model is not always free to use as you like. What Mistral Large 4's new licence allows, how others compare, and four checks before you build.
marketing LLM
Marketing LLMs and open models
Medicine, law, finance and code each have open models of their own. Marketing mostly rents general models and marks them up. Posts in this hub cover the open and small-model side of marketing AI, measured rather than asserted.
The measured evidence for this topic lives in The gloofy models.
3 posts
6 min
Best LLM for marketing: ChatGPT, a dedicated tool, or a small model of your own?
The best LLM for marketing depends on the job. What ChatGPT-style models do well, what dedicated marketing tools add on top, and where a small model fits.
6 min
Local LLM for marketing: which jobs belong on your laptop, and which licence lets you
A local LLM for marketing keeps creative and customer data on your machine. Which jobs suit one, how big it needs to be, and the licence terms to check first.
Other topics
- AI ad platforms
What Meta, Google and TikTok are automating in advertising, what the announcements actually ship, and what that leaves for an independent model to check.
- Ad creative and copy
Hooks, angles, ad copy and creative analysis: how to tag what an ad is doing, and what a model can and cannot learn about why it works.
- Benchmarks and evaluation
How to tell whether a marketing AI is any good: public benchmarks, blind judging, label quality, seed variance and the claims they do and do not support.
- Fine-tuning and building models
When fine-tuning beats prompting and when it does not, with measured results: LoRA adapters, scaling curves, quantization and label quality.
- Platform specs and compliance
Safe zones, character limits, aspect ratios and ad policy: the rules that decide whether an ad renders correctly before anyone judges whether it is good.