What the ad platforms and model labs announce, read against a benchmark anyone can rerun. Every claim about gloofy here is either measured or labelled as not yet true.
Creative testing needs more data than most tests get. Sample sizes for CTR lifts, why five identical ads still produce a winner, and how Meta tests work.
A marketing AI benchmark only helps if it tests your task. AD-Bench, the Creativity Benchmark and marketing-bench compared, with five checks to run.
Google AI Mode ads now run in 11 countries, with multiturn ads in the US. Who is eligible, which controls still work, and why the results cannot be isolated.
AI ad disclosure rules differ by trigger. What New York, Pennsylvania, the EU, Google and Meta require, what a label costs, and how to track it per asset.
An open weights model is not always free to use as you like. What Mistral Large 4's new licence allows, how others compare, and four checks before you build.
Meta Advantage+ creative edits ads by default, and Meta's new ad terms are delayed. What is confirmed, what is reported, and how to audit your ads now.
LoRA fine-tuning is cheap enough to run on a laptop, so the hard part moves to data and measurement. Seven lessons from our marketing adapters, with numbers.
The best LLM for marketing depends on the job. What ChatGPT-style models do well, what dedicated marketing tools add on top, and where a small model fits.
Benchmark contamination is one of six ways an AI score misleads. Each failure, a real example from our own benchmark, and the check that would have caught it.
Google RSA character limits are 30 for headlines, 90 for descriptions and 15 for paths. The traps, a checker you can copy, and why they belong in the prompt.
Video ad hooks earn attention, but Zappi's study of 3,300 social video ads shows they do not sell or brand on their own. What works, and where AI fits.
Google AI Max now shows which search term got which headline and landing page, and Google added channel priority controls. What changed and how to audit it.
A local LLM for marketing keeps creative and customer data on your machine. Which jobs suit one, how big it needs to be, and the licence terms to check first.
Using an LLM as a judge is fast and cheap, but judges favour certain positions, formats, lengths and their own writing. The research, and a protocol to copy.
The Instagram Reels safe zone is 14% top, 35% bottom and 6% each side. Pixel values, a pre-launch check, and why it matters before Meta's US ad freeze.
Performance Max asset testing splits traffic between two creative sets in one asset group. How it works, its limits, and how to turn a winner into a lesson.
When to fine-tune an LLM, measured on five marketing tasks where the untrained base beat our fine-tune four times, and the rule that explains why.
Meta AI ad tools announced at Advertising Week New York, sorted into live, rolling out and testing, and why creative the platform writes needs an outside check.